"Tonight our Mountain ridge boys basketball team faces off against our Rival Herriman. Coupons will be handed out from local businesses for food and drinks. Show up and support your Ridge boys basketball team tonight!"
The Story Behind the Post: This isn't just a game-day announcement; it’s the culmination of a professional marketing plan developed by Leo Isbell and the Sports and Entertainment Marketing class. Their objective? A strategic 20% increase in attendance through community partnerships and fan engagement.
Leo’s plan includes a QR code available for all fans at the game. By scanning and answering a few brief questions, you provide the real-world data these students need to analyze their campaign's success.
Join the Team: Want to learn how to run the show? Arena scheduling is open now! Add Sports and Entertainment Marketing to your second-semester schedule and turn your ideas into impact.