The role of the student-athlete has fundamentally changed. Today, our Sentinels aren't just competitors on the field; they are creators and brand owners in a billion-dollar marketplace.
Mountain Ridge is proud to offer a professional-level resource right here on campus: Influencer & Content Marketing. This course is designed as a "high-performance lab" where athletes learn to manage their digital reputation with the same discipline they bring to their sport. We don’t just teach them how to "post"—we teach them how to operate as a business entity.
How This Class Becomes Their Competitive Edge:
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Monetization & Strategy: Move beyond likes and followers to teach monetization through brand ambassadorships, affiliate marketing, and merchandise design.
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Professional Content Production: Students master the Digital Asset Lifecycle, learning to create professional-grade video and static content using industry tools like Canva and Adobe Express.
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The Business of NIL: Your athletes will learn to navigate Influencer Contracts, licensing rights, and the "Pitching" process to local and national brands.
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Mental Health & Digital Responsibility: We teach students to act with social responsibility to protect their reputation and their program's image.
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Data-Driven Performance: Much like reviewing game film, students learn to analyze KPIs (Key Performance Indicators) and algorithms to measure the actual "Reach" and "Engagement" of their personal brand.
Beyond the Field
Whether or not a student plays professionally, the ability to write effective copy, manage a digital community, and execute a cross-platform marketing campaign are some of the most sought-after skills in the 2026 job market.
Registration Info: Athletes can add this course for the second semester via Arena Scheduling now. If you can't get in this semester, keep it at the top of your list for next school year as the program continues to grow!